Int’l Sports TV Forum rescheduled

Event will now run on Friday Aug 24

HONG KONG — China International Television Corporation (CITVC) and the Cable & Satellite Broadcasting Association of Asia (CASBAA) have reskedded the Int’l Sports Television Forum 2007.

Event will now run on Friday Aug 24, instead of Thurs 23 Aug, in Beijing.

Topics for discussion include analysis of how companies can expand their sports brand in China, in particular soccer clubs from the English Premier League; how companies can build market share by partnering with major sports events; an examination of sports in the broadcast value chain; gains and losses from previous Olympic Games; and the relations between sports leagues and pay-TV.

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