HONG KONG — China Intl. Television Corp. and the Cable & Satellite Broadcasting Assn. of Asia have moved the Intl. Sports Television Forum 2007 back a day to Aug 24 in Beijing.
Topics for discussion include analysis of how companies can expand their sports brand in China, in particular soccer clubs from the English Premier League; how companies can build market share by partnering with major sports events; an examination of sports in the broadcast value chain; gains and losses from previous Olympic Games; and the relations between sports leagues and pay TV.