China sports confab changes date

Beijing forum to address soccer, expansion

HONG KONG — China Intl. Television Corp. and the Cable & Satellite Broadcasting Assn. of Asia have moved the Intl. Sports Television Forum 2007 back a day to Aug 24 in Beijing.

Topics for discussion include analysis of how companies can expand their sports brand in China, in particular soccer clubs from the English Premier League; how companies can build market share by partnering with major sports events; an examination of sports in the broadcast value chain; gains and losses from previous Olympic Games; and the relations between sports leagues and pay TV.

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