HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood.
The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an upscale bar-restaurant on the premises.
“This isn’t designed to be a traditional theater,” said Landmark co-topper Mark Cuban. “This is the ultimate date night destination for grownups.”
“We’re selling entertainment, but we’re selling it as a night out,” said co-topper Todd Wagner. “Free parking, dinner, drinks — this is for people getting out the house not for two hours but for four.”
Crowd at the launch was strong on exhibition execs, with Jeff Blake, Bruce Snyder, Dan Fellman and David Tuckerman in the crowd.
Favorable comments were made about the venue’s design (“Like a W hotel with popcorn”) and its ArcLight quality but Westside location.
Impressing the crowd most were the screening room-style couches and Theater One, equipped with the Sony SXRD 4K digital projection, where the stunningly sharp demo reel included scenes of thousands of Muslims circling the Kaaba during the Hajj at Mecca — not exactly the target demo for the Westside, but perhaps the venue will draw from afar.