HOLLYWOOD — “Welcome to Robin Swicord‘s house party,” Sony Pictures Classics prexy Tom Bernard proclaimed before introducing “The Jane Austen Book Club,” her directorial debut, during Thursday’s preem at the Arclight.
Although Bernard did not utter the phrase “chick flick” while talking up the film at the Social Hollywood after-party, he did not hesitate to discuss the movie’s feminine allure.
“It appeals to women, and I don’t think there are a lot of those types of films out there,” he said. “I don’t think people really dare to invest in those kind of films because they just don’t see the market, but it is a market that is just begging for film.”
Swicord, meanwhile, had plenty of men to thank for the film, saying Bernard and Sony Pictures Classics co-prexy Michael Barker were the “only two people in the world who would make a movie about people who like to read books,” and crediting producer John Calley for bringing her the Karen Joy Fowler novel, which the film is based on.
“I had been trying to switch over to directing for 15 years and not having much luck,” Swicord said. “John Calley gave me this book in the first meeting I ever had with him and said, ‘You will direct this one.’ ”