Even cocooned within a giant bee suit and suspended from wires high above the Croisette, Jerry Seinfeld kept the schtick coming.
“One thing I hate is movie promotion that smacks of desperation,” he quipped to a throng of journalists gathered below at Carlton Beach. “They tell me Scorsese did this last year for ‘The Departed.’ Is that true?”
To audible oohs and ahhs from a well-fed international media crowd, Seinfeld descended from the roof of the Carlton Hotel to a giant, sea-level billboard for DreamWorks’ “Bee Movie.”
“We’re going to make people forget all about ‘Akeelah and the Bee’!” cried Chris Rock, one of the pic’s voice stars who vamped on the ground as handlers harnessed Seinfeld.
The outdoor stunt followed the screening of 30 minutes of footage, hosted by DreamWorks’ Jeffrey Katzenberg.
Rock and Seinfeld sat onstage at the Miramar Theatre for some contrived banter with Katzenberg, but Seinfeld’s opening bit seemed straight out of his standup playbook.
“How phenomenal is the coffee in this town?” he said. He then followed with five minutes of observational humor about bees. “You give a bee a job and he does it until he’s dead, and I admire that,” he joked.