'Transformers' holds massive L.A. premiere
Is there anyone in the industry who could not get tickets to the “Transformers” premiere? With more than 4,500 guests, everyone from agency interns to former studio heads filled five Westwood theaters.
And to answer the rhetorical question regarding tix, one Par exec said: “Yes there were and they were not happy.”
The massive affair was technically part of the L.A. Film Festival but it was primarily organized by Paramount/DreamWorks.
Broxton Avenue was blocked off. There were four dozen buffets; three dozen bars; a New York DJ; deafening sounds from the film; and decor featuring hulking 20-ft. tall Transformers.
As for the Michael Bay-helmed film itself, producer Lorenzo di Bonaventura said: “Michael knows how to put on an extravaganza,” which could also be said for the studio and the party.