IMG has appointed Olivier Gers to the newly created position of senior vice president, global head of new media. He’ll also co-head a new business unit, IMG Entertainment, with Alastair Waddington, exec VP of IMG Media. Gers is charged with growing IMG’s presence in digital media and shepherding the company’s entertainment production. He joins IMG from FremantleMedia Licensing Worldwide, where he served as general manager.

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