You will be redirected back to your article in seconds

Yushita to head Sci Fi in Japan

NBC Universal launches channel in spring

TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday.

With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal.

His first order of business will be the launch of Sci Fi Channel in the spring. The launch, NBC Universal’s first of its own branded channel in Japan, follows on its acquisition of Jupiter Telecommunications subsidiary JSBC2, announced on Nov. 8. NBC Universal will use JSBC2, which currently holds the license for Reality TV on the SkyperfecTV platform, to beam Sci Fi Channel as well.

Yushita’s previous post was general manager of programming for Discovery Japan, where he was in charge of programming for the local Discovery, Animal Planet and Discovery HD strands. Before joining Discovery, he was manager of international business development for Sony Pictures Entertainment (Japan), where he launched the Animax toon channel internationally.

Yushita will report to Raymund Miranda, the managing director of Global Networks Asia, and to Taichi Fukuda, the managing director of NBC Universal International in Japan. Commented Miranda: “Japan is one of the markets that we’ve identified as key to our international roll out strategy and we’re pleased to have someone of Shigeo’s caliber to lead our efforts in establishing a business for the Japanese audience.”

More TV

  • Dish Network

    CBS, Dish Resolve Carriage Dispute

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

  • 'Mystery Science Theater 3000' starring Jonah

    'Mystery Science Theater 3000: The Return' Renewed for Season 2 At Netflix

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

  • Teen Titans Go

    'Teen Titans Go': Animation for All Ages Celebrates Major Milestone Ahead of Feature Film

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

  • Duffer Brothers Variety Facetime Interview

    Duffer Brothers on 'Stranger Things' 2 and What Scares Them

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

  • Occupied 2

    MTG Studios Boards Norwegian Drama Series 'Wisting'

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

  • endemol shine logo

    Endemol Shine Surprises With Plan to Shrink Southeast Asia Operation

    TOKYO — NBC Universal has appointed Shigeo Yushita to head its pay TV ops in Japan, the company announced on Monday. With the official title channel director, Japan, Global Networks Asia, Yushita will develop strategies for launching, growing and marketing cable and satellite strands in Japan for NBC Universal. His first order of business will […]

More From Our Brands

Access exclusive content