‘World’ win for ABC

Gibson draws more viewers than Williams

Charlie Gibson drew a rare but decisive win over Brian Williams in the ratings last week as ABC makes a February sweeps push for “World News.”

Helped by a strong lead-in from its local affiliates, ABC won the week in total viewers, adults 25-54 and households — its first weekly win over NBC’s “Nightly News” in seven months.

ABC’s “World News” averaged 9.7 million viewers during the week, its best total-viewer perf in two years, while NBC averaged 9.5 million and CBS nearly 8 million, according to Nielsen Media Research.

“Charlie has taken ownership over the broadcast,” said “World News” exec producer Jon Banner. “It has taken a while for the audience to figure out he’s anchoring ‘World News’ and not ‘GMA.’ ”

ABC’s margin of 180,000 viewers over NBC was assisted by a lead-in of 9.4 million viewers, 700,000 more than NBC’s lead-in of 8.7 million.

“Nightly News” increased 10% off its lead-in, while “World News” increased 3%.

Season to date, the margin between first-place NBC and second-place ABC is 521,000 viewers.

Still third, Katie Couric also had a big week. Her average of 8 million was her highest for CBS’ “Evening News” since her debut in September.

In the morning, ABC’s “Good Morning America” drew a rare win over NBC’s “Today” on Monday, the day of Diane Sawyer’s exclusive interview with Ira-nian President Mahmoud Ahmadinejad.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety