Hire is part of communications structure revamp

The Warner Bros. TV Group has tapped Sharan Magnuson senior VP of worldwide publicity, part of a radical revamping its communications structure.

As part of the shakeup, the studio has also melded its PR and marketing divisions under Lisa Gregorian, exec VP of worldwide marketing. Magnuson will report to Gregorian.

Magnuson will continue to oversee all publicity for Warner Bros. TV-produced skeins. She’ll also now be responsible for WBTV Group’s distribution units, including cable, syndie and international.

“Our goal in establishing the Worldwide Television Marketing unit was to create a unified marketing and communications department that speaks in one voice about our content to all constituencies,” Gregorian said.

By moving primetime, cable and syndie marketing and PR under one roof, WBTV publicists will be able to work on a series thoughout its various windows. A praiser who helps launch “The George Lopez Show” on ABC, for instance, will also be involved in planning its cable, syndie and online afterlifes.

While Magnuson reports to Gregorian, she’ll work closely with WBTV prexy Peter Roth, as well as Warner Bros. Entertainment corporate communications exec VP Sue Fleishman and senior VP Scott Rowe. Roth called Magnuson an “invaluable member” of the studio’s staff.

Magnuson has been at Warners since 1999, most recently serving as senior VP publicity, advertising and promotions. She’s overseen the launches of skeins such as “Two and a Half Men,” “The Closer,” “Without a Trace,” “Nip/ Tuck” and, most recently, “Pussycat Dolls Present: The Search for the Next Doll.”

Exec had previously spent a dozen years at Fox, working on campaigns for signature skeins “The X-Files” and “Ally McBeal,” among others.

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