Rebranded as Paley Center for Media

The Museum of Television and Radio is changing with the times.

In an effort to include media that goes far beyond its former name, the museum has re-branded itself as the Paley Center for Media in both its New York and Beverly Hills locations, named after CBS founder William S. Paley. The former Eye czar founded the museum in 1975, when it was called the Museum of Broadcasting.

The new name is a way for the Paley Center to include the various media through which the public now receives its messages — via the Internet, cell phones and other ways that were unimaginable only a decade or two ago.

While the two buildings will still house thousands of hours of television and radio programs that can be listened to and watched by the public, the goal of the Paley Center is being shifted to being a place where those in the media community can gather to talk about issues of the day.

The number of seminars and other events housed at both locations will be increased, and many will be able to be viewed on the Paley Center’s soon-to-be-redesigned Web site and through Internet portals such as Yahoo and Comcast.

“The media world has changed dramatically since William Paley created the museum as a way to preserve our cultural heritage as expressed through television and radio,” said chairman Frank A. Bennack Jr. “Today, while these media remain hugely important, media as a whole, across all platforms and national boundaries, has changed how we receive news and entertainment and, in the process, how we think about ourselves, our culture and other societies. The new name reflects the reality of a fully converged world.”

Added president-CEO Pat Mitchell: “We believe our role as a convener and community connecting point for industry leaders and the public is more essential than ever.”

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