TV ad promo exec Lineberry dies

King World VP spent career working in television

TV ad promo exec Veronika Lineberry died Feb. 22 in Santa Monica, Calif. after a sudden illness. She was 44.

A memorial mass will be held Friday, March 2, at 1:30 p.m. at St. Monica’s Church, 701 California Ave., Santa Monica.

She spent her lifetime working in television, most recently as VP, creative services for King World, where she oversaw advertising and promotion for “Wheel of Fortune” and “Jeopardy!”

After graduating from the U. of Texas at Austin, she started her career at KENS-TV in San Antonio. She produced promotions for the station and also acted as a contributing writer for the San Antonio Express-News, reviewing concerts and other events.

While still in her 20s, Lineberry moved to Binghamton, N.Y., to lead the promotion department for CBS’s WBNG-TV, where she also managed the public affairs and art departments. She then joined King World Productions in Los Angeles (now CBS Television Distribution), where she spent the last 15 years working in advertising and promotion.

She is survived by her husband, Tommy Manzella; son and a daughter.

Donations to an educational trust fund for her children may be made to The Jacob and Mariele Manzella Education Trust, c/o Robert Madden, CBS TV Distribution/King World, 2401 Colorado Ave., Suite 110, Santa Monica, CA 90404.

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