PRAGUE — With average primetime ratings of 15.7 and aud share of 44.3, a shade better than last year at this time, it’s clear that Prague’s TV Nova has a knack for winning television.
No dramatic changes are on the agenda for now, says program director David Stogel, though the station, the standard-bearer for Central European Media Enterprises in the region, will eye new gameshow formats.
Having tried “Are You Smarter Than a Fifth Grader?” this summer, in which adults match quizshow wits with a preteen, Stogel admits this is one area where rejigging may be needed.
But hopes are high for more hits, namely a Czech version of “The Bachelor.” Premiering this season on Sundays, the show “is an interesting reality concept,” Stogel says.
“I think it’s very well done,” he comments. “It’s going after the target group we want, and it will attract a broad audience.”
Last year’s buy, “Prison Break,” resumes on Nova this season and is expected to continue performing as it has in Western Europe. In addition, locally produced and scripted soaper “Luck Insurance” (“the biggest hit we’ve ever had,” according to Stogel) is doing better than ever in its third season with 55-60 aud share, and Czech neighborhood melodrama “The Street” is reaching new highs.
Under pressure to improve its lackluster record following a shakeup, Rival terrestrial Prima TV has responded with a third year of “The Chosen,” a “Big Brother”-style reality show the station calls “very strong in young audience,” with reported aud shares of 33 in the 15-34 group lately.
Pubcaster Czech TV, which makes limited Mip and Mipcom buys, is focusing more on local content, such as hits “Cetnicke Humoresky,” a period detective show that goes up against Prima’s “The Chosen,” and the village soaper “Hrabenky.”
1. Practice in the Rose Garden (TV Nova)
2. Wife Swap (TV Nova)
3. CSI: Las Vegas (TV Nova)