Syndication ads expected to bring big bucks

Sony Pictures TV has promoted exec VP Amy Carney to the new post of president of advertiser sales.

Carney’s No. 1 function is to harvest big bucks from selling the advertising time Sony holds back in its syndicated series, both reruns such as “Seinfeld” and firstrun shows including “Judge Hatchett,” “Judge Maria Lopez” and “Judge David Young.”

But, from her headquarters in New York, she’s also responsible for selling ads on the digital Music Box Web site, Internet services such as Funnybone.com and In Demand’s high-def male-oriented 24/7 channel called Mojo.

In addition, Carney’s sales staff in New York, Los Angeles and Chicago sells time on programs syndicated by distributors outside Sony, such as Program Partners’ “Da Vinci’s Inquest” and “Degrassi: The Next Generation” and Mighty Oak Entertainment’s “Whacked Out Sports.”

Sony also has created three- to six-minute “minisodes” re-edited from full-length episodes of Sony series including “Charlie’s Angels,” “Starsky & Hutch,” “T.J. Hooker” and “The Ricki Lake Show.” These ad-supported minisodes run non-exclusively on MySpace.

Carney joined Sony in September 2003. She’s previously done sales stints at Univision Online, Ticketmaster Online-Citysearch and CBS affiliate WTVR Richmond, Va.

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