Releasing VP upped to executive of marketing

Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl.

Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems and TriStar Pictures. Ladestro also will work on titles delivered by SPE’s local-production groups in China, Mexico, India, Germany, Brazil, Spain and Italy as well as acquisitions made through the Columbia Pictures Motion Picture Group.

Some films from Columbia Pictures’ pipeline have been added to his plate.

Smith lauded Ladestro’s “marketing flair, unique creative instincts and expertise in developing campaigns tailored to the more specialized films.” He added, “His unparalleled knowledge and experience of handling product in every country around the world make him a rare commodity.”

As senior veep of marketing, acquisitions and local productions, Ladestro oversaw such releases as Ang Lee’s “Crouching Tiger, Hidden Dragon,” Stephen Chow’s “Kung Fu Hustle,” “The Exorcism of Emily Rose” and Screen Gems’ “Resident Evil” and “Underworld” franchises. He also implemented the international release of “Capote,” including the film’s launch at the Berlin Film Festival.

Ladestro, who joined the company in 1993 and was promoted to veep of creative advertising the following year, is currently overseeing the international marketing campaigns for “Across the Universe” and “Resident Evil: Extinction.” Among his upcoming campaigns are “30 Days of Night,” “Saawariya,” “Sleuth” and “The Jane Austen Book Club.”

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