You will be redirected back to your article in seconds

Sony Pictures promotes Ladestro

Releasing VP upped to executive of marketing

Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl.

Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems and TriStar Pictures. Ladestro also will work on titles delivered by SPE’s local-production groups in China, Mexico, India, Germany, Brazil, Spain and Italy as well as acquisitions made through the Columbia Pictures Motion Picture Group.

Some films from Columbia Pictures’ pipeline have been added to his plate.

Smith lauded Ladestro’s “marketing flair, unique creative instincts and expertise in developing campaigns tailored to the more specialized films.” He added, “His unparalleled knowledge and experience of handling product in every country around the world make him a rare commodity.”

As senior veep of marketing, acquisitions and local productions, Ladestro oversaw such releases as Ang Lee’s “Crouching Tiger, Hidden Dragon,” Stephen Chow’s “Kung Fu Hustle,” “The Exorcism of Emily Rose” and Screen Gems’ “Resident Evil” and “Underworld” franchises. He also implemented the international release of “Capote,” including the film’s launch at the Berlin Film Festival.

Ladestro, who joined the company in 1993 and was promoted to veep of creative advertising the following year, is currently overseeing the international marketing campaigns for “Across the Universe” and “Resident Evil: Extinction.” Among his upcoming campaigns are “30 Days of Night,” “Saawariya,” “Sleuth” and “The Jane Austen Book Club.”

More Scene

  • The 'Runaways' Praise Series' Diversity at

    'Marvel's Runaways' Stars Praise Series' Diversity at Hulu Premiere

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

  • 'Molly's Game' film premiere, Arrivals, AFI

    Jessica Chastain Praises Bravery of Sexual Assault Victims at 'Molly's Game' Premiere, AFI Fest Tribute to Aaron Sorkin

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

  • 'The Shape of Water' film premiere

    Guillermo del Toro Calls 'The Shape of Water' a New Type of 'Beauty and the Beast'

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

  • HFPA and InStyle celebrate Golden Globe

    HFPA President Meher Tatna, Simone Garcia Johnson Celebrate New 'Inclusive' Golden Globe Ambassador Title

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

  • Girls Inc. hosts the 2017 LA

    Warner Bros. TV Exec Calls for End to Sexual Harassment: 'Enough Is Enough'

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

  • Wonder premiere

    'Wonder' Premiere Celebrates Book's Six-Year Journey to Big Screen, 'Once-in-a-Lifetime Actor' Jacob Tremblay

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

  • Jason Momoa, Henry Cavill, Ezra Miller,

    Jason Momoa, Ben Affleck, Gal Gadot Assemble for 'Justice League' Hollywood Premiere

    Sal Ladestro has been upped to exec veep of marketing, acquisitions and local productions at Sony Pictures Releasing Intl. Reporting directly to Paul Smith, SPE prexy of worldwide theatrical operations, he will continue to develop, implement and supervise international marketing campaigns for films from all Sony Pictures Entertainment divisions, including Sony Pictures Classics, Screen Gems […]

More From Our Brands

Access exclusive content