Michael Jay Solomon, a longtime television exec and former prexy of Warner Bros.’ international TV division, has unveiled his latest venture: “Ancient Treasures of the Holy Land,” an interactive, entertainment-focused art exhibit.
Show, which he spearheaded and cost $5 million to mount, recently debuted in Dallas at the state’s largest fairground. Per Solomon, the show blends biblical stories with ancient relics and modern technology. Backers expect revenues to top $12 million in the first year.
“I’ve gone from the small screen to this incredible large-scale, live, interac-tive experience, but the essence is the same: We’re telling a great story,” Solomon said.
Exhibit, which also involves the Hebrew U. of Jerusalem, will be on display March 14-July 28. As prexy-CEO of Solomon Entertainment Enterprises, he also plans an hourlong doc in 3-D based on his travels in Israel gathering material.