SAG taps Greenwalt

Exec fills Guild PR post

The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster.

Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters.

She’ll begin work as SAG’s public voice on Feb. 26 in the first exec appointment under new SAG exec director Doug Allen, who has promised to expand SAG’s footprint in marketing and licensing. Greenwalt will be based at SAG’s Hollywood headquarters and report to Pamm Fair, deputy national executive director.

“Pamela’s extraordinary background and expertise in labor union marketing communications and strategic planning makes her a valuable addition to our senior staff team,” Fair said.

She’s joining SAG at a level below that of Oster, who served two years as deputy national exec director. He recently joined the Motion Picture Assn. of America as exec VP for communications.

Greenwalt has worked for two decades in strategic marketing communications, including a stint with the Kamber Group in Washington, D.C., where she led account planning and creative development for the firm’s labor union and public safety practices. She also was an exec at Goddard Claussen First Tuesday in Malibu, where she oversaw film and video production and advertising.

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