NBC prepares for Olympics

Network to offer full coverage of 2008 games

If you want Olympics, NBC Universal has got Olympics.

Dick Ebersol, chairman of NBC U Sports & Olympics, said that the network and its siblings will engulf the U.S. with more than 3,600 hours of coverage of the 2008 Beijing Olympic Games. Calling the coverage “the most ambitious single media project in history,” NBC said the 3,600 hours represents more on-air and Internet time than “the combined total of every Summer Olympics ever televised in the United States” since the 1960 Rome Olympics.

For the first time ever, NBC will deliver “live streaming Olympic-broadband-video coverage” throughout the 17 days of the Games (Aug. 8-24).

NBC will spread the coverage among five of its wholly owned networks: NBC, USA, MSNBC, CNBC and Telemundo. NBC’s two high-definition networks, USA HD and Universal HD, will offer a full slate of high-def Olympics events.

Sports nuts with high-speed computer access will be able to call up about 2,200 hours of live streaming events.

Despite the 12-hour time difference, NBC’s primetime schedule will cover live contests in swimming, gymnastics and volleyball.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety