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NBC Agency adds senior VP

Fedell to oversee print and digital advertising

The NBC Agency has tapped Todd Fedell as senior VP for off-air advertising.

Fedell will oversee print and digital advertising for all Peacock clients, including NBC Entertainment and NBC News. He’ll report to John Miller, prexy of the NBC Agency and chief marketing officer for the NBC U TV Group.

For the past 2½ years, Fedell has been principal and creative director at Denver-based Peloton Design, which he launched in January 2005. Before that, exec was creative director and VP at USA Network (now owned by NBC U) and VP and creative director for Cartoon Network.

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