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mPRm expands, ups exec lineup

Bill Horn, Donna Hardwick join publicity firm

Praisery mPRm has beefed up its ranks as it expands into new arenas.

Company has elevated Ariel Carpenter to senior veep of digital media and technology and hired Donna Hardwick as a VP who handles TV accounts and Bill Horn as veep of home entertainment. Firm has also signed on Susan Yin as director of digital media and technology.

Carpenter, who first joined mPRm Public Relations in 1999, reports to co-prexies Rachel McCallister and Mark Pogachefsky. At the height of the Internet boom, she oversaw the launches of multiple websites leveraging the Internet as an alternative distribution and delivery platform for digital media content and served at rival praisery GCI Group before rejoining mPRm two years ago.

Hardwick assumes oversight for mPRm’s television clients, such as the Fox Reality Channel, also repping various PBS, Oxygen and Discovery skeins. She joined the firm from Porchlight Entertainment, where she was VP of marketing and promotions. She, like Horn, reports to Alan Amman, senior VP of general entertainment.

Horn will supervise many of the agency’s DVD release campaigns for Universal, Sony, Genius Products and ThinkFilm. Previously, he was VP of home entertainment at BWR.

Yin joins the company from Shopzilla, where she was manager of corporate communications, and previously toiled at Rogers & Cowan. She reports to Carpenter.

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