Veteran activist re-elected at Guild
McCord won the slot Monday night at the meeting of the guild’s Hollywood board, three weeks after Cassel narrowly lost a bid to unseat SAG president Alan Rosenberg. Cassel had contended that Rosenberg hadn’t been assertive enough in negotiations.
McCord had first won the slot a year ago over Rosenberg ally Anne-Marie Johnson in what was seen as an endorsement by a significant number of SAG’s elected leaders of a more confrontational style favored by McCord and his allies.
But McCord decided this summer to back Rosenberg over Cassel and cited progress during the past two years in the areas of selecting a new exec director, trying to re-establish SAG’s franchise over major agencies, fighting runaway production and adding organizing and new-media departments.