You will be redirected back to your article in seconds

Lifetime’s Picard resigns

Exec was a 13-year employee of the cabler

Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager.

A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago.

In the interim, two veteran Lifetime execs — Rick Basso, senior VP of pricing and planning, and John Matluck, senior VP of ad sales — will take over Picard’s sales responsibilities.

A Lifetime spokeswoman stressed that the leave-taking is amicable and that Picard is going out on two high notes: successful marketing that has helped “Army Wives” become the highest-rated scripted original series in the network’s 23-year history and an aggressive sales strategy that has quickly moved 70% of Lifetime’s 2007-08 advertising time in the last 10 days.

Andy Donchin, a top media buyer for Carat USA, said Picard is one of the most respected sales execs in cable TV. “She’s easy to work with,” Donchin said, “because she’s down to earth and approachable. She actually returns your phone calls.”

Picard joined Lifetime in April 1994 as senior VP of advertising sales, rising in June 2003 to exec VP-general manager. Lifetime Entertainment Services named her president in December 2005.

Before Lifetime, Picard spent five years at ESPN Networks, ending as VP of business development.

Earlier in her career, she worked on the buyers’ side, for two ad agencies: Della Femina McNamee (1983-89) and HBM/Creamer (1980-82).

More TV

  • IT Crowd

    NBC Developing 'IT Crowd' Remake With Original Series Creator Graham Linehan (EXCLUSIVE)

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

  • Hasan Minhaj

    TV News Roundup: Hasan Minhaj Joins NBC's 'Champions' in Guest Role (EXCLUSIVE)

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

  • Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

  • Mayweather McGregor fight

    Floyd Mayweather-Conor McGregor Fight Is Second Biggest Pay-Per-View of All Time

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

  • What Disney Bought in the Fox

    What Disney Bought: A Billion-Dollar Breakdown of Assets

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

  • Actor Dustin Hoffman poses for photographers

    Dustin Hoffman Accused of Exposing Himself to a Minor, Assaulting Two Women (EXCLUSIVE)

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

  • conde-nast-entertainment

    Paramount TV, Anonymous Content Set First-Look Deal With Condé Nast Entertainment

    Lifetime’s Lynn Picard has resigned from her dual jobs as president of advertising sales and exec VP-general manager. A 13-year employee of the cabler, Picard becomes the first major executive to ankle the company since Andrea Wong took over as prexy- CEO two months ago. In the interim, two veteran Lifetime execs — Rick Basso, […]

More From Our Brands

Access exclusive content