KNBC president shifts roles

Madison to focus on diversity efforts

KNBC president/general manager Paula Madison is leaving the Peacock’s owned-and-operated Los Angeles stations to focus full time on her other job as head of NBC Universal’s diversity efforts.

As exec VP of diversity at NBC Universal, Madison will work within the company to develop diversity programs and improve the company’s multicultural makeup. She’ll also serve as a liaison between the company and national and local leaders in regards to diversity, as NBC U’s chief spokesperson on the matter, the company said.

Madison had previously split her time between running NBC’s Los Angeles stations – including KNBC, Telemundo outlet KVEA and Spanish-lingo independent KWHY – in addition to heading up the Peacock’s diversity department.

Net is expected to announce Madison’s replacement shortly. Insiders said there are several internal candidates to take over as prexy/GM of KNBC and regional general manager of KVEA and KWHY.

Madison will report to NBC U prexy/CEO Jeff Zucker, who made the announcement Thursday, and continue to be based in Los Angeles.

“As one of our key business imperatives, diversity deserves the attention of a full-time dedicated executive,” Zucker said. “Paula’s experience, relationships, and understanding of these opportunities make her the right person to drive measurable progress.”

Madison moved to KNBC in 2000 from WNBC in New York, where she was VP and news director. She added KVEA and WHY to her domain when NBC purchased Telemundo in 2002. She was also named senior VP of diversity in February 2000, and promoted to exec VP in 2006.

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