Time Warner’s Turner Broadcasting has awarded new duties to senior VP of program planning and acquisitions Jonathan Katz, who takes on the new title of general manager of Peachtree TV.
Peachtree TV is what Turner calls “the local broadcast platform” of TBS. That platform is, in effect, Atlanta’s old WTBS Channel 17, which carried a mix of programming from TBS and of shows bought specifically for the local station.
The launch of Peachtree TV takes place Oct. 1, bolstered by a weekday schedule of wall-to-wall sitcom reruns from 7 a.m. through 8 p.m. (among them “Seinfeld,” “Family Guy,” “Friends” and “King of Queens”). A theatrical movie will fill the primetime slot each night, highlighted during the first month by such titles as “The Matrix Reloaded,” “Rush Hour 2,” “Lara Croft: Tomb Raider,” “Miss Congeniality” and “Austin Powers: The Spy Who Shagged Me.”
As the main dealmaker for TNT and TBS, Katz has bought such series as comedies “The Office,” “My Name Is Earl,” “Everybody Loves Raymond,” “Sex and the City” and crime drama “Without a Trace.” His movie pickups have included “300,” “Rush Hour 3,” “The Pursuit of Happyness,” “Talladega Nights” and “King Kong.”
Before he joined the Turner Entertainment Group, Katz was VP of marketing for CNN Newsource Sales.