BERLIN — Willi Geike has been named president and managing director of Warner Bros. Entertainment Germany and Austria.
Move, announced Thursday by WB chief Barry Meyer, Alan Horn, prexy and chief operating officer, and Richard Fox, executive VP of international, continues the group’s implementation of a new country manager structure in key territories around the world.
Geike, who previously served as senior vice president and managing director of Warner Bros. Pictures Germany and Warner Home Video, Germany and Austria, has been with Warner for the past 24 years.
His expanded responsibilities will include theatrical and homevideo production, marketing and distribution for studio films as well as local-language pics, TV distribution, consumer products, online and emerging distribution technologies. In-country divisional management will now report jointly to him and divisional presidents or designates.
Geike, who will remain based in Hamburg, will report through Fox to Meyer and Horn as well as to divisional presidents regarding specific businesses.
In implementing the country manager structure, Meyer said Geike had already been WB’s de facto country manager for sometime and was the only executive considered for the position.
In 2001, Geike orchestrated a deal between Warner Bros. Pictures Germany and X Filme, one of Germany’s leading production companies, calling for a long-term, multi-faceted production and distribution agreement.