FSN and MyNetworkTV have reached a three-tier television and new-media programming alliance with the Intl. Fight League.
A team-based professional mixed martial-arts league, IFL launches its first full 11-date season Friday in Oakland, Calif.
Under terms of the alliance, FSN has multiyear rights to televise 22 one-hour latenight event programs, produced by the IFL, beginning in the second quarter of 2007. FSN also has the right to produce related ancillary programming, pay-per-view events and video-on-demand product.
In addition, agreement calls for FSN and IFL to establish a joint venture to manage, maximize and distribute league-related digital media rights including online/Internet, broadband video and mobile.
MyNetworkTV is skedded to broadcast 22 two-hour IFL-produced programs to begin in mid-2007.