Networks ink TV and new media deal
FSN and MyNetworkTV have reached a three-tier television and new-media programming alliance with the Intl. Fight League.A team-based professional mixed martial-arts league, IFL launches its first full 11-date season Friday in Oakland, Calif. Under terms of the alliance, FSN has multiyear rights to televise 22 one-hour latenight event programs, produced by the IFL, beginning in the second quarter of 2007. FSN also has the right to produce related ancillary programming, pay-per-view events and video-on-demand product. In addition, agreement calls for FSN and IFL to establish a joint venture to manage, maximize and distribute league-related digital media rights including online/Internet, broadband video and mobile. MyNetworkTV is skedded to broadcast 22 two-hour IFL-produced programs to begin in mid-2007.
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