Univision scores with 'Mas Bella' finale
Fox continues to impress with its reality shows this summer, racking up its 21st consecutive victory among young adults last week — a streak that started with the season premiere of “American Idol” in January.Univision was also a standout performer during the week ended Sunday, moving up to third and even second place in some key demos behind the two-hour series finale of “La Fea Mas Bella” and a pair of Copa America soccer matches. And it was a big week for Mo’Nique as the season finale of VH1’s “Flavor of Love Girls: Charm School With Mo’Nique” and BET’s seventh “BET Awards Show” (which she hosted) were among the top cable draws of the week in adults 18-49. Also of note, Lifetime’s “Army Wives” achieved another demo high and USA’s spy drama “Burn Notice” got off to a promising start. Overall for the sesh, according to same-day Nielsen estimates, Fox prevailed in the adults 18-49 demo with a 2.2 rating/7 share, followed by NBC (1.9/6) and a logjam of Univision (1.7/5), CBS (1.6/5) and ABC (1.5/5). Fox, CBS and NBC all tied for the week’s lead in adults 25-54 (2.2 rating), while Fox led in persons 12-34 (2.0/8). And, with its crime dramas drawing sizable overall audiences, the Eye net once again won rather easily in total viewers (6.8 million). It was a tie for the week’s No. 1 show in the 18-49 demo between NBC’s “America’s Got Talent” on Tuesday (3.8 rating/12 share) and Fox’s 9 o’clock hour of “So You Think You Can Dance” on Wednesday (3.8/11). “Talent,” which also draws older viewers than “Dance,” again stood as the most-watched program overall, averaging 11.51 million viewers. Top-rated Fox was also the demo leader on Thursday with “Are You Smarter Than a 5th Grader” (3.0/10, 9.32m) and the “So You Think You Can Dance” results show (3.4/10, 9.39m), and the net cooked up more hot numbers Monday with “Hell’s Kitchen” (3.6/10, 7.43m). In addition to “America’s Got Talent,” NBC saw minor boosts from the series finale of “Studio 60″ on Thursday (slot-leading 2.0/6 in 18-49, 4.24m) and better-than-average results on Sunday with the “Concert for Diana” spec (2.2/7 in 18-49, 8.82m), the night’s most-watched program. Doing OK but nothing special for the Peacock was Monday dating show “Age of Love” (2.3/6 in 18-49, 5.63m). Univision’s third-place finish in 18-49 — and second-place standing in adults 18-34 — was paced by Monday’s finale of “La Fea Mas Bella” (2.9/9 in 18-49, 7.44m), which beat the other broadcasters from 8 to 10 p.m. in 18-49. Net also did well with Copa America soccer action featuring Mexico against Brazil on Wednesday (5.47 million) and against Ecuador on Sunday (4.90 million). CBS, whose “Pirate Master” remains ineffective on Thursday (1.6/6 in 18-49, 5.23m), was led by Monday repeats of “Two and a Half Men” (2.7/8, 9.12m) and “CSI: Miami” (2.6/7, 8.95m). ABC’s best numbers came from Wednesday’s unscripted pair of “The Next Best Thing” (2.2/7, 7.23m) and “American Inventor” (2.3/7, 6.50m). Its new kids weight-loss series “Shaq’s Big Challenge” didn’t fare as well in its bow Tuesday (1.8/6, 4.47m). USA was the No. 1 ad-supported cabler of the week in all key categories, led by three hours of “WWE Raw” on Monday and a good start for Thursday drama “Burn Notice” (1.5/5 in 18-49, 3.99m). Latter followed the finale of limited-series “The Starter Wife” (1.2/4 in 18-49, 3.12m). The “BET Awards Show” (2.8/9 in 18-49, 6.39m) again performed well, in line with its averages of the last two years. It was cable’s No. 1 show in 18-49 — and eighth among all primetime programs. And VH1’s “Charm School” delivered its second-best numbers of the season with its finale on Sunday (2.0/6, 4.14m). At Lifetime, the fifth episode of “Army Wives” (1.5/5, 3.78m) established a high for the series in adults 18-49 (2.02 million), on par in the demo for the week with TNT’s “The Closer.” The 18-49 aud for “Army” repped a 31% build from the show’s June 3 preem (1.54 million). “Closer,” though, remained cable’s top scripted show in both adults 25-54 (2.1/5 or 2.57 million) and total viewers (6.45m).
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