Exec to focus on global expansion
Wasserman Media Group has named sports marketing executive Tom Fox to its executive management team, where he’ll focus on global expansion strategies in content and marketing.Fox brings more than 20 years experience in building and managing top brands including Gatorade, Nike and the NBA. In his new role, Fox, who will report directly to WMG CEO and chairman Casey Wasserman, will work with WMG’s consulting, management and content businesses to augment strategic marketing partnerships domestically and internationally. He will also work closely with Wasserman and the executive team to manage the company’s expansion into new territories, including Europe and Asia. “I jumped at the chance to join Casey and the exceptional team he’s put together at WMG. The sheer expansiveness of the opportunity together with WMG’s desire to participate and succeed in every facet of the sports marketing business makes this a dynamic proposition,” Fox said.