PR shingle Fifteen Minutes has hired publicists Bill Harrison, Lisa Perkins, while Gabriel Serrato has become the newest partner at the firm.
Harrison joins Fifteen Minutes from Paradigm, where he was head of corporate communications.
Perkins comes to Fifteen Minutes from Creative PR, where she had been senior publicist since 2002.
Serrato came to Fifteen Minutes in 2005 and has since worked alongside Bragman to start their gay and lesbian division.
Howard Bragman founded Fifteen Minutes in 2005.