IDP/Samuel Goldwyn Films has tapped Liza Burnett Fefferman as senior VP of publicity.
Fefferman is a Gotham film publicity vet who has worked for the Weinstein Co. and Dan Klores. As a solo publicist, she has repped GreeneStreet, as well as non-film clients like the NFL’s New York Jets and Conde Nast’s Domino magazine.
In her new role, Fefferman will head the PR department, overseeing the film slate in addition to managing corporate publicity and branding.
“Liza possesses the perfect blend of sensibility and expertise to spearhead our publicity efforts,” said Samuel Goldwyn Jr.
Goldwyn, best known for releasing “The Squid and the Whale” and “Supersize Me,” found success with February release “Amazing Grace,” which grossed $21.2 million. Last week, it released Milos Forman’s “Goya’s Ghosts,” and in August it has Julie Delpy comedy “2 Days in Paris.”