Teen drama first new series to get full season
The CW has ordered the back nine episodes of “Gossip Girl,” making the sudser the first frosh of the fall to draw a full-season order.
Warner Bros. TV-produced skein, from creators Josh Schwartz and Stephanie Savage, was one of the first shows to premiere last month and has scored solid Nielsen numbers in its three-week run. Among women 18-34, it’s averaging a 2.8/7 season to date.
Skein’s numbers look even better when factoring in DVR playback. Ratings for the premiere episode jump 9% in young women when comparing “live plus same day” viewing against “live plus seven day” audience.
“Gossip Girl” has also been a hit on iTunes, with two episodes of the show ranking among the service’s five most downloaded TV episodes.
“We believe this show will continue to build audience as it builds buzz,” said CW topper Dawn Ostroff. “The series has earned its early pickup, and we look forward to a long run on the CW.”
Schwartz, Savage, Bob Levy and Leslie Morgenstein are the exec producers of “Gossip,” which airs Wednesdays at 9.