Channel won't be picking up pageant option

There she goes: Miss America has been given the boot by CMT: Country Music Television.

Cabler told the Associated Press that it won’t be picking up its option for the pageant, leaving Miss America homeless for the second time in three years. ABC, the pageant’s longtime home, dropped Miss America in 2004.

CMT and the Miss America org had a deal in place that gave the cabler rights to the perennial pageant through 2011. But after delivering record ratings for CMT in 2006, this year’s Miss America tumbled in the ratings, falling from 3.1 million viewers to just 2.4 million, according to Nielsen.

News of the cancellation comes just a day after NBC said it was reupping its deal with the Miss Universe organization for Miss USA and Miss Universe–but not Miss Teen USA.

Pageants have had a tough time attracting auds in an era of reality television and changing social mores. CMT and Miss America (and previously ABC) had tried to spice things up by making Miss America feel more like a reality show, but the gimmicks didn’t work.

A rep for Miss America told the AP the org had already started looking for new broadcast partners.

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