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CBS calling on Castallo

Former NBC programmer has Eye on reality

CBS has hired former NBC programmer Chris Castalloas senior VP of alternative programming, giving him day-to-day oversight of the net’s reality roster.

Castallo reports to Ghen Maynard, exec VP of alternative programming and entertainment content for new media. Maynard and Castallo worked together during Maynard’s days as scripted development chief under Kevin Reilly.

Hiring of Castallo is tied to the looming departure of Nancy Daniels, who’s decided to ankle her gig as veepee of alternative after a little more than three years at the network. She’ll stay at CBS until her contract expires in June.

Daniels is expected to return to her roots as a producer. She spent three years on the Eye’s “Big Brother” before becoming an exec at the net in 2003.

As for Castallo, he’ll develop new reality shows, quizzers and other unscripted fare for CBS. He’ll also oversee existing skeins such as “Survivor,” “The Amazing Race,” “Big Brother” and the upcoming Mark Burnett pirate-themed skein.

Castallo comes to CBS after an 18-month run at NBC, where he was senior VP of drama development until December. He helped develop skeins such as “Heroes,” “Kidnapped” and “Studio 60 on the Sunset Strip.”

Before NBC, Castallo worked at Tollin/Robbins Prods. for six years, ending up as senior VP. He helped develop or produce skeins such as “Smallville,” “One Tree Hill” and “What I Like About You.”

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