BSkyB takes Premiere to court

Sky name at center of dispute

BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection.

While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark law when the parties meet in court this week.

Local observers, however, reckon a new name for Premiere’s satellite platform is in the works.

Despite its legal problems, Premiere Sky on Monday announced its first major deal following its recent launch: Turner Broadcasting System has become the first channel group to sign up with the platform.

Premiere Sky will carry Turner outlets Boomerang, Cartoon Network and Turner Movie Classics.

The three channels are already available in Germany via digital cable, but Premiere Sky managing director Wolfram Winter said the agreement “illustrates that there is still a large demand among established broadcasters for satellite distribution.”

Premiere Sky will initially include some 20 pay-TV channels.

Premiere estimates that it will sign up around one million customers for the new offering by 2010.

More TV

  • The Simpsons

    All the Thanksgiving TV Marathons You Can Binge This Weekend

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

  • '89 Blocks' Set to Kick Off

    TV News Roundup: '89 Blocks' Set to Kick Off Fox Sports Films 'Magnify' Series

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

  • The Chambermaid Ventana Sur Fest Traveler

    Ventana Sur Opens Shop for Latin American Film and TV

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

  • Nancy Lesser HBO

    HBO Exec Nancy Lesser Sues TV Academy Over Broken Pelvis

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

  • Ted Sarandos Harvey Weinstein

    Netflix Won't Host Golden Globes Party With Weinstein Company

    BERLIN — Rupert Murdoch’s BSkyB has asked a Berlin district court for a temporary injunction against pay-TV operator Premiere’s new satellite platform Premiere Sky, arguing that it violates BSkyB’s trademark protection. While Premiere’s legal footing looks weak, the broadcaster is expected to argue that “sky” is a general term that cannot be protected by trademark […]

More From Our Brands

Access exclusive content