BET, planning to produce more original programming than ever before in its 17-year history, has beefed up its entertainment division by hiring Brett King as senior VP of scripted programming and promoting Robyn Lattaker-Johnson to senior VP of reality-programming development.
Reg Hudlin, president of entertainment for BET, said the five new shows launched by BET this summer, led by “Baldwin Hills” and “Hell Date,” mark only the beginning of a stepped-up strategy to commission lots more comedies, dramas and reality shows.
King was most recently a consultant for Russell Simmons’ production company after serving as senior VP of current programs for the WB. Before the WB, King was VP of current programs for Paramount Network TV Studios.
Lattaker-Johnson was VP of development for BET. Earlier in her career, she was director of development for alternative programming and production for the Sci Fi Channel.
BET has also hired Audrey LaCatis Onyeike as VP of talent and Shaun Williams as VP of business operations. BET awarded two of its executives VP stripes: Sitarah Pendelton becomes VP of development and Melanie Massieco-VP of talent.