Azteca America hires marketing guru

Davis tapped at exec vice president

Azteca America, U.S. subsid of Mexico’s No. 2 net TV Azteca, has named Karen Davis exec VP of marketing.

Davis will be based in Azteca America’s new Century City offices and report to CEO Adrian Steckel.

Davis has a 15-year entertainment career, including stints at MTV Latino and HBO. She also ran Latam movie channel Cinecanal. Most recently she headed the Meadows Group consulting firm, which specializes in start-up television and new media ventures, where her clients included NBC U’s Hispanic net Telemundo.

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