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All3Media reaches its Objective

Company acquires production unit

All3Media has added to its expanding TV production and distribution empire by acquiring Andrew O’Connor’s Objective Prods, producer of cult comedy “Peep Show.”

The value of the deal has not yet been disclosed, but it’s likely to be substantial given Objective’s prolific output, its strong creative reputation and its proven populist touch in gameshows, comedy, magic and children’s programs.

Aside from “Peep Show,” the company is best known for the cutting-edge magic act of Derren Brown, and for the “list” shows which have become a staple of U.K. schedules — “Greatest TV Comedy Moments,” “50 Greatest Magic Tricks” and so on.

All3Media was formed in 2003 by former Granada execs Steve Morrison, David Liddiment and Jules Burns after they acquired Chrysalis TV with the backing of private equity house Bridgepoint.

An acquisitions spree has turned it into an international TV powerhouse; its companies include management outfit ARG, Bentley Prods., Cactus TV, Lion TV, Lime Pictures, Maverick TV and North One in the U.K., idtV in Holland, MME Moviement in Germany, South Pacific Pictures in New Zealand and Lion in the U.S. It has its own distribution arm, All3Media Intl.

All3Media was sold last summer to private equity firm Permira for $640 million, in partnership with the management.

It’s not known whether O’Connor, the founder and CEO of Objective, will stay on under the new ownership.

He recently directed his first feature, “Magicians,” starring “Peep Show” duo David Mitchell and Robert Webb, and is reportedly keen to continue his career as a helmer.

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