Ana de Castro has been upped to senior VP of business and legal affairs for Warner Bros. Consumer Products.
She’ll report directly to Warners Worldwide Consumer Products prexy Brad Globe.
De Castro will be responsible for all business and legal operations across the globe, negotiating license agreements for use of the studio’s theatrical and television properties in consumer products, promotions and theme parks.
She’ll also work closely on merchandising rights acquisitions, as well as overall business strategies for the division.
Joining the studio in 1996 as an attorney, de Castro most recently served as VP of legal affairs for consumer products.