Warner Premiere has upped two execs to senior VP. Eva Davis has been elevated to senior VP of acquisitions and business development, while Stephanie Schroeder has been promoted to senior veep of biz affairs.
Promotions come as the direct-to-disc division gears up its slate with projects such as “Get Smarter,” which debuts weeks after the bigscreen adaptation of the 1960s skein bows in theaters, and adaptations of tween series Clique. Studio created the division, also charged with creating new media tie-ins to Warner properties, a little more than a year ago.
In her newly minted post, Davis will have expanded oversight of financial and strategic planning, with an eye toward ramping up digital content for mobile and online delivery platforms. She will also continue to work closely with the studio’s homevid division on properties like “Peanuts.” Prior to joining the studio, Davis had worked in consumer products marketing for more than 15 years.
In her new post, Schroeder will act as the primary negotiator for Warner Premiere, structuring talent and acquisition deals. Since joining the division a year ago, Schroeder worked on deals for “Get Smarter” as well as deals with Joel Silver’s Dark Castle Entertainment shingle and the Alloy Entertainment pact for Clique adaptations.
Previously, she served as VP of biz and legal affairs for Paramount, where she helped build the company’s DVD Premiere group. She served an earlier stint at Warner Bros. Entertainment and has also worked at Paramount Network Television, Jim Henson Pictures, Morgan Creek Prods. and Wilshire Court Prods.