John C. Hall has been upped to VP from director of exhibitor relations at Universal.
Hall will take on additional responsibilities for in-theater marketing and customer relationship management.
Exec joined U from AMC Theaters in 1995, serving first as an exhibitor relations rep in Dallas, then in Atlanta. He relocated to the lot in 2000, when he was named director of exhibitor relations.
As a marketing manager at AMC, he coordinated promotional activities for the opening of the Grand 24 Theaters in Dallas, considered the Stateside launch of the megaplex.