Lifetime’s loss is a gain for TV geeks everywhere, as Tim Brooks is retiring from his day job at the cabler to focus on his side career as one of the preeminent small-screen historians.
Brooks will exit Lifetime Networks at the end of the year, capping a 30-year career as a television research exec. He has been with Lifetime since 2000, most recently serving as executive VP of research.
Move will allow Brooks to focus on his other pursuits — including the next edition of his famed TV tome.
Brooks co-authored (with Earle Marsh) what’s considered by many TV aficianados as the Boob Tube Bible: “The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present.” Brooks continues to update the book every few years, with the ninth edition to hit the stands in fall.
“The Complete Directory” has earned many raves and awards through the years, including an American Book Award.
Brooks also wrote the book “Lost Sounds,” which centered on the role of African Americans in the early years of the recording biz. The CD adaptation of that work recently earned a Grammy Award for best historical album.
The exec said he was ready to focus his attention on other aspects of the TV biz.
“Whether it’s ‘Gunsmoke,’ ‘Dallas’ or ‘Everybody Loves Raymond,’ even the longest-running television series eventually comes to an end, as does this phase of my work in television,” he said. “I’m especially proud of what the team here at Lifetime has accomplished in building this incredible brand. Now I’m looking forward to devoting myself full-time to writing about television, and diverse other subjects.”
Brooks joined Lifetime from USA Networks, where he served as senior VP of research. He took part in the launch of the Sci-Fi Channel and helped the channel expand internationally. Before that, he was senior VP and media research director at NW Ayer, and spent 11 years at NBC in the Peacock’s research department.
“I’ve always been impressed by Tim’s sage perspectives on the state of television,” said Lifetime prexy-CEO Andrea Wong. “Now that I’ve had the pleasure of working with him, I see first-hand all he has contributed to the success of the company these past seven years. Not only will we miss him, but so will the entire industry, which has relied on Tim as an invaluable resource of information and insights.”