Sony ups Carney to ad president

Syndication ads expected to bring big bucks

Sony Pictures TV has promoted exec VP Amy Carney to the new post of president of advertiser sales.

Carney’s No. 1 function is to harvest big bucks from selling the advertising time Sony holds back in its syndicated series, both reruns such as “Seinfeld” and firstrun shows including “Judge Hatchett,” “Judge Maria Lopez” and “Judge David Young.”

But, from her headquarters in New York, she’s also responsible for selling ads on the digital Music Box Web site, Internet services such as and In Demand’s high-def male-oriented 24/7 channel called Mojo.

In addition, Carney’s sales staff in New York, Los Angeles and Chicago sells time on programs syndicated by distributors outside Sony, such as Program Partners’ “Da Vinci’s Inquest” and “Degrassi: The Next Generation” and Mighty Oak Entertainment’s “Whacked Out Sports.”

Sony also has created three- to six-minute “minisodes” re-edited from full-length episodes of Sony series including “Charlie’s Angels,” “Starsky & Hutch,” “T.J. Hooker” and “The Ricki Lake Show.” These ad-supported minisodes run non-exclusively on MySpace.

Carney joined Sony in September 2003. She’s previously done sales stints at Univision Online, Ticketmaster Online-Citysearch and CBS affiliate WTVR Richmond, Va.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety