Shine takes a liking to Bernstein

Former WB exec to head scripted programming

Former WB Network exec Carolyn Bernstein has been tapped exec VP of scripted programs for Elisabeth Murdoch’s Shine U.S.A., the Stateside arm of her Blighty-based banner.

Bernstein served as both head of drama and alternative programming at the WB during the Frog net’s glory years.

“Carolyn has an impeccable track record and is one of the most creative and passionate executives in the industry,” Murdoch said.

Shine has expanded in the past few years, last year acquiring three major Blighty production arms: Kudos, Firefly and Princess. As a result, banner now serves as home to skeins such as “Life on Mars” (being adapted by ABC), “Hustle,” “Spooks” and “Masterchef.”

Based in Los Angeles, Bernstein will be responsible for putting Shine U.S.A. on the map in the world of scripted TV, importing titles from its library to the States.

After joining the WB in 1999 in a dual role as topper of alternative TV and as VP of drama development, Bernstein helped put together skeins such as “Supernatural,” “Everwood,” “One Tree Hill” and “Popstars.” She ultimately rose to exec VP of drama.

Before the Frog, Bernstein was an exec for what is now Sony Pictures Television, where she helped develop one of the WB’s biggest hits: “Dawson’s Creek.”

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