Sci Fi Channel is pinning exec VP stripes on Adam Stotsky, the marketing chief who helped shape campaigns for Steven Spielberg’s “Taken” and “Battlestar Galactica.”
Stotsky’s new role puts him in charge of global brand strategy and market development for the NBC Universal-owned cabler.
Reporting to Sci Fi exec VP-general manager Dave Howe, Stotsky will continue to head up marketing for the cabler. His expanded portfolio means he’ll now also work with the Peacock’s international arm to create brand campaigns for 20 new Sci Fi channels slated to roll out across Europe, Latin America and Asia, while also beefing up the net’s expansion into videogames, licensing and the youth market.
“Adam has played a key role in shaping Sci Fi’s brand strategy to enable us to start evolving from a niche cable channel into a potential global category killer,” Howe said, adding that Stotsky’s innovation and expertise “will help drive Sci Fi’s growth beyond a television brand to a total affinity brand.”
Stotsky had been senior VP of marketing and creative for Sci Fi. He joined the cabler in 2001 and helped the net score three consecutive years of ratings growth. Ad Age placed him on its “Marketing 50” list last year for his work on the “Battlestar” campaign.
Before Sci Fi, Stotsky was senior VP for J. Walter Thompson’s entertainment practice.
Elsewhere at Sci Fi, cabler has greenlit a third season of scripted hit “Eureka” and a second season of reality skein “Destination Truth.” Announcements were made by Mark Stern, Sci Fi exec VP of original programming.
“Eureka” will begin production early next year and return in summer 2008. Six episodes of “Truth” will air sometime next year.