SAG taps Greenwalt

Exec fills Guild PR post

The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster.

Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters.

She’ll begin work as SAG’s public voice on Feb. 26 in the first exec appointment under new SAG exec director Doug Allen, who has promised to expand SAG’s footprint in marketing and licensing. Greenwalt will be based at SAG’s Hollywood headquarters and report to Pamm Fair, deputy national executive director.

“Pamela’s extraordinary background and expertise in labor union marketing communications and strategic planning makes her a valuable addition to our senior staff team,” Fair said.

She’s joining SAG at a level below that of Oster, who served two years as deputy national exec director. He recently joined the Motion Picture Assn. of America as exec VP for communications.

Greenwalt has worked for two decades in strategic marketing communications, including a stint with the Kamber Group in Washington, D.C., where she led account planning and creative development for the firm’s labor union and public safety practices. She also was an exec at Goddard Claussen First Tuesday in Malibu, where she oversaw film and video production and advertising.

More Scene

  • 'Make it Reality' book launch

    Endemol Shine's Cris Abrego Shares Hope for Bilingual Programming at Paley Center

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • 'Counterpart' and 'Howard's End' FYC event

    J.K. Simmons Teases James Cromwell on 'Counterpart,' 'Howards End' Team Talks #MeToo at FYC Event

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • 'Adrift' film premiere

    'Adrift' Team Talks Making a 'Female Superhero' on the Open Ocean

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • HBO's 'SUCCESSION

    Why Brian Cox Says Wealthy Family Drama 'Succession' Is Both Timeless and Timely

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • Gracie Awards

    Rita Moreno Celebrates Female Empowerment at Gracie Awards: 'It's About Damn Time'

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • global women's rights awards

    Nina Shaw, Laura Dern Stress Importance of Intersectionality in Time’s Up Movement

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • 'A Kid Like Jake' film premiere

    'A Kid Like Jake': Jim Parsons, Claire Danes Talk Making 'Honest' and 'Relatable' Story About Young Trans Identity

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

More From Our Brands

Access exclusive content