SAG taps Greenwalt

Exec fills Guild PR post

The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster.

Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters.

She’ll begin work as SAG’s public voice on Feb. 26 in the first exec appointment under new SAG exec director Doug Allen, who has promised to expand SAG’s footprint in marketing and licensing. Greenwalt will be based at SAG’s Hollywood headquarters and report to Pamm Fair, deputy national executive director.

“Pamela’s extraordinary background and expertise in labor union marketing communications and strategic planning makes her a valuable addition to our senior staff team,” Fair said.

She’s joining SAG at a level below that of Oster, who served two years as deputy national exec director. He recently joined the Motion Picture Assn. of America as exec VP for communications.

Greenwalt has worked for two decades in strategic marketing communications, including a stint with the Kamber Group in Washington, D.C., where she led account planning and creative development for the firm’s labor union and public safety practices. She also was an exec at Goddard Claussen First Tuesday in Malibu, where she oversaw film and video production and advertising.

More Scene

  • Hong Chau American Woman

    'Downsizing' Star Hong Chau on Men and #MeToo: 'I Don't Want to Tell Somebody What to Say'

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • Common Would Support Oprah for President

    Common Says An Oprah Presidency Would Bring America Back to 'Compassionate Leaders' That 'Care About Human Beings' (EXCLUSIVE)

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • SAG Awards Prep

    Sneak Peek at 2018 SAG Awards Post-Show Gala

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • grace and frankie lisa kudrow

    Jane Fonda, Lily Tomlin Talk the Realities of Aging at ‘Grace and Frankie’ Season 4 Premiere

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    The Screen Actors Guild has tapped PR marketing vet Pamela Greenwalt as its communications executive director, filling the slot vacated last summer by Seth Oster. Greenwalt comes to the Guild from Ullico, the private union-owned financial services company; she was VP of corporate marketing communications at the Washington, D.C., headquarters. She’ll begin work as SAG’s […]

More From Our Brands

Access exclusive content