Brazilian media in full force for sports event
RIO DE JANEIRO — The local media are pulling out all the stops to cover the Pan American Games — the largest sports event ever held in Brazil — taking place here July 13-29, including setting up a network for the occasion.
No. 1 net TV Globo, second-ranked TV Record and fourth-ranked TV Bandeirantes, which bought the rights for Brazil, are dedicating large parts of their programming to live coverage of the numerous competitions, which have brought 5,500 athletes from 42 nations in the Americas.
Pay TV nets SporTV, SporTV 2, SporTV 3 (created to cover the PanAm Games), BandSports and ESPN Brasil are devoting almost all their airtime to the event.
Intl. Sports Broadcasting, the Games’ host broadcaster, is providing footage for all the nets.
TV Globo has put together a team of about 700 staffers to cover the event and will have aired about 100 hours live by the time the Games wrap.
Rio is also hosting a series of parallel events. Main sidebar is the Pan American Cine Fest, screening 17 pics on Ipanema beach and eight other venues from countries participating in the Games.