Retirement Living TV, which plans to become a 24/7 cable network before the end of the year, has signed a production deal with AARP to originate a number of series from the org’s D.C. headquarters.
“Our working relationship with AARP will solidify Retirement Living TV as the market leader in original television” for people older than 55, network prexy Brad Knight said.
Kevin Donnellan, chief communication officer of the organization formerly known as the American Assn. of Retired Persons, said, “AARP produces a tremendous amount of content for news and media outlets.” The new deal will “enable us to begin reaching viewers directly with AARP original programming,” Donnellan added.
Launched in September 2006, RLTV reaches viewers for a few hours a day on DirecTV’s channel 364 and CN8, which reaches more than 9 million Comcast subscribers.
RLTV said that by 2010, 82 million Americans will be 55 or older — 27% of the total U.S. population.