Agency hire will help boost profile

Talent agency Paradigm has named Brad Turell exec VP of corporate communications. He’ll report to chairman-CEO Sam Gores, who made the hire.

Turell was the top corporate communications exec in the early days of the WB Network and Fox Broadcasting Co. At Paradigm, he’ll run publicity, advertising and branding across the agency’s departments. Bill Harrison, who set up the agency’s corporate communications department, moves aside and said he’s looking at internal and outside media consulting gigs.

“Brad has an impressive track record and a great deal of experience working closely with the top CEOs in our industry to help formulate and implement strategies that have helped their companies establish clear and marketable brands that redefined the way we look at those businesses,” Gores said.

Turell will look to elevate the profile of Paradigm. Operating out of headquarters that were originally built for MCA’s Jules Stein and Lew Wasserman, Gores has quietly grown the agency with strategic acquisitions that included Writers & Artists, Monterey Peninsula Artists and Little Big Man Booking.

Turell spent the past 11 years at the WB, and orchestrated the announcement of the CW Network. He most recently became a consultant to WB TV Group president Bruce Rosenblum.

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