Niche mags in media merger

New entity will have distribution of 750,000

NEW YORK — Jason Binn’s luxury-magazine firm Niche Media is merging with Greenspun Media Group and Ocean Drive Media Group in a bid to leverage the clout of the three companies.

The new entity will have a combined distribution of more than 750,000, encompass 16 titles and employ more than 300 full-time employees.

The Greenspun portfolio includes City Center, Vegas, Venetian Style and Wynn; Niche Media’s collection includes Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons and Los Angeles Confidential.

Ocean Drive Media Group includes Art Basel, Atlanta Peach, Bal Harbour, Ocean Drive, Ocean Drive Espanol and Florida InsideOut.

All of the titles will now operate under the Niche Media umbrella.

Execs hope that the ability to sell across a wider number of titles and geographic regions will enhance the firm’s appeal to advertisers.

Luxury-mag category has grown by leaps and bounds in recent years as the controlled-circ titles capitalize on the growing number of advertisers who want to reach a targeted high-end audience.

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