Beth Greenwald to serve as unit's senior VP

Former RDF USA exec Beth Greenwald has joined New Line Television, where she’ll serve as senior vice president of development.

Greenwald will oversee the creation, development and acquisition of series concepts for network and cable. She’ll report to New Line TV exec VP of original programming Jon Kroll.

“I’ve been a fan of Beth’s work for years, and she was an instrumental part of the success of ‘Pimp My Ride,’ one of my favorite shows,” Kroll said. “She will be an incredible addition to my team.”

Greenwald will work closely with New Line TV vice presidents Lori Huck and Sydney Levin in developing New Line product.

The exec was most recently senior VP of development and current series at RDF USA, where she exec produced A&E’s “The Two Coreys” and developed the upcoming Lifetime skein “How to Look Good Naked,” hosted by Carson Kressley.

Before that, Greenwald was VP of series development at MTV.

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